Founder and Lead Attorney
Erik is all about energy, whether he’s representing clients, addressing workshop or conference goers, volunteering with Falls Church City’s Economic Development Authority, testing his mettle in a triathlon, drumming up support for charity, or wrangling kids on Bike to School Day. His superpower is making complicated subjects clear, using real-world examples to illustrate his points in an engaging—sometimes-hilarious—way. And as an early-adopter gadget freak, the exploding world of technology and associated intellectual property laws is to Erik familiar and fun rather than intimidating. Erik got his start as a trademark examiner for the USPTO and, in the years since, has grown his law practice with the enduring ideals of customer service, affordability, and clarity. If you’re looking to work with someone who will care about your company brand as passionately as you do, you’ve come to the right place.
Did you know that Erik also owns several trademark registrations himself, such as IPELTON®, MAKING TRADEMARKS BLOOM SINCE 1999®, and THE NONTRADITIONAL TRADEMARK LAWYERS®? Erik believes that the best advisors must practice what they preach!
Jess Birken - Article on Erik, How Laywers Work
Julie S. Shursky
Julie is an Associate at Erik M. Pelton & Associates, PLLC, where she focuses on trademark portfolios and brand management services, including trademark prosecution, opposition and cancellation proceedings, copyright and trademark licensing, enforcement and infringement matters, and other disputes. She joined the firm in 2018 shortly after graduating from American University, Washington College of Law, where she concentrated her studies in the field of intellectual property and practiced as a student attorney for the Glushko-Samuelson Intellectual Property Law Clinic.
Julie’s passion for trademark law developed from her love for fashion and fitness. In her spare time, she enjoys teaching fitness classes, such as Zumba and boot camp, as well as traveling, hiking, and landscape photography.
Mike Tuteur, CEO, Votent Solutions
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