Trademark registration with the United States Patent and Trademark Office (USPTO) provides tremendous value. Trademark registration provides a myriad of benefits to its owner:

  • Use of the ® symbol wards off infringers and has USPTO legal protections
  • Appearing in the USPTO online database, thus reducing the risk of competitors trying to adopt a similar name
  • Creates a tangible asset for a business
  • Establishes a basis for trademark rights in other countries and enhanced options for international protection
  • May be recorded with US Customs and Border Patrol
  • Ability to sue in US District Court
  • Strengthens Cease and Desist letters to infringers
  • Reduces the probability of being sued for infringement
  • Conveys that your brand is legitimate and worthy of protection

In short, a trademark registration enhances the value and protection of your brand, and acts as insurance reducing the risk of getting involved in expensive disputes as either a plaintiff or a defendant.

Did You Know?

  • Registration is even more valuable for small businesses, who do not have funds for litigation
  • Working with an experienced trademark attorney improves the odds of success
  • The application process takes more than a year on average
  • You can begin the application process before making any sales
  • The sooner you begin the application process the better

PROTECT your BRAND WITH TRADEMARK REGISTRATION.

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